Visions Refined.
Results Realized.
MARKETING & MEDIA
LAURA RIGGS
BLENDING
STRATEGY,
CREATIVITY,& STORYTELLING
TO ACCELERATE
BRAND GROWTH
With over 35 years of experience leading global marketing and PR for powerhouse brands like Discovery Channel, Shark Week, NAB Show, and SVG, Laura Riggs helps companies amplify their message, build influence, attract audiences, and outperform the competition.
Today, through Laura Riggs Marketing & Media, I bring that same creative and results-driven approach to clients who are ready to tell their story, amplify their impact, and shape the future of their industry.
Vast-perspective Marketing
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A STORY TELLER
A STRATEGIST
A CONNECTOR
I’ve spent my career at the intersection of marketing, media, and storytelling—turning creative visions into scalable success stories.
At Discovery Channel, I was part of the pioneering team that built one of television’s most iconic brands—growing it from a startup into a global network reaching over 70 million households and 85 countries, and playing an integral role in the launch of Animal Planet and the rebrand of TLC.
As a consultant, I’ve led award-winning campaigns, guided high-profile event marketing initiatives, and advised billion-dollar brands on audience engagement, creative strategy, and brand transformation.
My work includes producing digital thought leadership content with Academy Award–winning filmmakers, developing press and media campaigns for top trade shows, and leading marketing efforts that have increased event attendance and brand visibility by double digits.
Whether advising established organizations or emerging innovators, my mission is to help brands find their voice, own their narrative, and connect with audiences that matter most.
MEET
LAURA RIGGS
MEET LAURA RIGGS
MARKETING
& MEDIA EXPERTISE
THAT MOVES AUDIENCES
— AND MARKETS
From campaign strategy to creative storytelling, I help brands communicate powerfully and perform with impact.
SERVICES
Brand & Campaign Strategy
Transform your story into a competitive advantage. Realize full-funnel campaigns—brand positioning, creative direction, media planning, and execution—tailored to your goals and budget.
Strategic Partnerships & Brand Alliances
Turn collaboration into brand equity. Builds partnership frameworks and co-marketing initiatives that unite organizations around goals, expand visibility, and deliver shared value through authentic, enduring relationships.
Media Relations & PR
Build visibility where it counts. From press strategy and event media management to executive visibility, I’ve led campaigns that made trade shows, networks, and brands household names.
Event Development & Marketing
Live events and in-person experiences are where brand connections become brand loyalty. Whether it’s a global trade show, executive roundtable, or experiential activation, I help clients develop and leverage events as a cornerstone of their marketing strategy — transforming every touchpoint into an opportunity to tell their story, build relationships, and drive measurable results.
Digital Content & Thought Leadership
Shape conversations that inspire action. Leverage AI and digital-first storytelling to reach audiences across platforms. From branded video to digital series and native campaigns, I help clients build awareness and credibility.
Digital Platform Strategy & Content Hubs
Turn your content into a destination. I help clients design and build branded digital platforms that showcase video and audio libraries, curate the viewer experience, and unlock new revenue through advertising, sponsorship, and brand extension.
Training & Workshops
Empower teams to market with confidence. For startups and small businesses ready to level up—custom workshops on Marketing & PR strategy, brand storytelling, customer service, digital marketing and building an AI toolkit. Learn More >
