BOOTCAMP LEVEL 1:
FOUNDATIONAL STRATEGY & TACTICS

This immersive, in-person bootcamp teaches the essential building blocks of marketing strategy and tactical rollout that will bring your plan to life. You will leave with clarity, structure, and a 90-day plan you can begin executing immediately.

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This Bootcamp covers:

• Marketing Fundamentals

• Key Strategies

• Positioning

• The Customer Journey

• Tactics & Marketing Channels 

• Campaign Planning

Participants finish with a custom 90-Day Marketing Action Plan they can implement immediately.

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Before the Bootcamp
You will receive a short set of advance materials, including:

• A pre-bootcamp worksheet to help clarify your goals and audiences

• A brief preparation guide so you arrive ready to get the most out of the day

These materials help ensure you can apply the training directly to your organization.

 

How the Day Will Go
Expect a fast-moving, engaging day with plenty of guidance, real examples, time for questions, and hands-on thinking. 

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We’ll move through a structured curriculum that begins with the fundamentals and leads into strategy, positioning, customer journey mapping, tactics, and campaign planning. Each hour includes time for Q&A, conversation, and short breaks to keep energy high.

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At midday, we’ll have a working lunch and will end the day with a networking Happy Hour where you will get the chance to interact with vendors who serve and support marketing campaigns. 

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Throughout the day you’ll also receive:

• Practical frameworks you can reuse

• Worksheets designed to organize thinking

• Real-world examples and demonstration materials

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What You’ll Leave With
By the end of the bootcamp, you’ll take home a packet of materials that include:

• Copy of the presentation deck

• Your own draft 90-Day Marketing Action Plan

• Templates and worksheets for future planning

• A clear understanding of the systems, tools, and strategies you need to build effective marketing programs

 

Your learning doesn’t end when the bootcamp is over. 
Two Hours of Personalized Follow-Up Support with Laura Riggs is Included! 

This is your opportunity to get individualized guidance as you develop, refine and roll out your marketing plan. During these calls, we’ll review your draft plans, provide feedback, brainstorm ideas, clarify concepts from the training, and help you apply the frameworks to your specific organization.

Laura recommends that the time be used in four 30-minute Zoom sessions
Schedule a Zoom with me at your convenience.
Use within 90 days of completing the bootcamp. 

This personalized support ensures you leave the bootcamp not only with knowledge but also with confidence and ongoing expert guidance to execute your next 90 days of marketing successfully.

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Need more time?

No problem, additional Zoom time may be scheduled at $75 / 30-minute session.